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Wednesday, March 14, 2012

Auction Genius' Product Launch at NADA Convention Results in Sales Boost


NADA partners with Auction Genius to provide used-car values

McLEAN, Va., March. 6, 2012 /PRNewswire-USNewswire/ -- More than 100 auto dealers signed up for a new online service from Auction Genius launched in early February at the National Automobile Dealers Association (NADA) Convention and Expo in Las Vegas.


"Auction Genius, which is transforming the online auto auction buying process, received a great response from car dealers during the NADA convention," said Todd Kinzle, president and co-founder of Innovative Dealer Technologies, which created the software. "With access to instant information, dealers can quickly evaluate more vehicles from their computers in less time and participate in multiple auctions running at the same time."

To date, more than 275 car dealers have signed up for the service from Auction Genius.

"The Web-based computer software helps dealers evaluate used vehicles to make smarter buying decisions at live or online auctions," said Kinzle.

Auction Genius, located in Longmont, Colo., has selected the NADA Used Car Guide to provide its clients with trade-in, loan, retail values and auction prices.

"It's exciting to have a partner like the NADA Used Car Guide to ensure that our platform offers dealers reliable vehicle valuations from a source they trust to maintain profitability," Kinzle added. "With all their years of experience in the industry, the NADA Used Car Guide is certainly a proven entity."

"The clients of Auction Genius receive instant access to NADA values," said Mike Stanton, vice president of the NADA Used Car Guide. "It's another way to help dealers make better car-buying decisions in a timely way."

About Auction Genius

Auction Genius is a Web-based software solution for auto dealers buying vehicles at live and online auctions. The system incorporates both auction and vehicle specific information to help dealers make smarter buying decisions. Auction integration includes Manheim Simulcast,, Manheim PowerSearch, ADESA LiveBlock and ADESA DealerBlock. For more information, visit

About the NADA Used Car Guide

NADA Used Car Guide, over its 79-year history, has earned the reputation as a leader in providing accurate and comprehensive vehicle valuation products, services and information to businesses worldwide. NADA collects and analyzes more than 1 million combined wholesale and retail auto-related transaction prices each month. NADA guide books, auction data, analysis and data solutions offer automotive, financial, insurance and government professionals the timely information and reliable solutions they need to make better business decisions. For more information, visit

SOURCE NADA Used Car Guide


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