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Saturday, March 17, 2012

Marketing, Rendezvous keen to capture more MICE biz, ASIA <b>...</b>


Regional - Rendezvous Hospitality Group (RHG) is trying to gain a greater share of the MICE market in Asia Pacific through hotel refurbishments and a new online meetings portal.

"The conference and meetings sector is a core market for RHG and to this end, we are continually evolving our hotel facilities to ensure they meet the needs of our customers," CEO Eric Teng said in e-TravelBlackboard.

While plans for refurbishment have not been revealed, the group has appointed new director of MICE Richard Dodds as the start to its expansion strategy.

RHG also recently launched a meetings stream and portal on the corporate website, providing MICE planners easy access to information pertaining to meeting spaces at its key markets.

According to Dodds in the source, the website was introduced after an observation that 84% of enquiries are now made via online channels.


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