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Saturday, March 10, 2012

ScaleBase Adds Twenty-Five Year Marketing Veteran as Vice President of Global ... - MarketWatch (press release)

NEWTON, Mass., Mar 05, 2012 (BUSINESS WIRE) -- ScaleBase, the database infrastructure company, announced today that Paul Campaniello has joined the company as Vice President of Global Marketing. ScaleBase enables organizations to instantly respond and adapt to dynamic business requirements.

The ScaleBase Data Traffic Manager is a simple solution that dynamically manages and scales your MySQL database to meet the demands of your business. ScaleBase delivers real time elasticity, increases availability and improves capacity planning -- all without requiring any changes to your existing infrastructure.

Campaniello brings 25 years of experience working with rapidly-growing software companies, including Mendix, Lumigent Technologies, Precise Software and Savantis Systems. Campaniello's responsibilities include developing ScaleBase's worldwide marketing strategy, execution and sales support.

"More and more businesses are struggling with the ability to cost-efficiently scale their MySQL databases," said Campaniello. "ScaleBase has an exceptional product that specifically addresses this need and they have seen great results with its initial customers. That speaks volumes to the value it delivers. I am excited to join a team with such a strong product-market fit."

After its initial product launch, ScaleBase is poised to expand rapidly. Campaniello's experience with scaling companies, combined with his proficiency in creating visibility in emerging markets will help drive the company through its next phase of expansion.

"We initially focused our resources on developing an incredible product -- one that answered a very real market need," said ScaleBase CEO, Doron Levari. "Now that the product is achieving greater market penetration and customer adoption, it made sense to expand our marketing initiatives. I look forward to continuing our growth with Paul."

About ScaleBase

ScaleBase enables organizations to instantly respond and adapt to dynamic business requirements. The ScaleBase Data Traffic Manager is a simple solution that dynamically manages and scales your MySQL database to meet the demands of your business. ScaleBase delivers real time elasticity, increases availability and improves capacity planning -- all without requiring any changes to your existing infrastructure. ScaleBase's customers span a wide range of industries including SaaS companies, online gaming companies, digital media providers, social networks and enterprises. The company is venture-backed and is based in Newton, MA. For more information, visit www.scalebase.com .

ScaleBase, the ScaleBase logo and The ScaleBase Data Traffic Manager are trademarks or registered trademarks of ScaleBase, Inc. Other product and company names are property of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50189060&lang=en

SOURCE: ScaleBase, Inc.

ScaleBase Paul Campaniello, 508-826-6300 press@scalebase.com

Copyright Business Wire 2012

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