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Sunday, March 18, 2012

Tahitian Noni Announces the Most Successful Product Launch in Company History - MarketWatch (press release)

PROVO, Utah, Mar 08, 2012 (BUSINESS WIRE) -- Tahitian Noni International (TNI) just announced its most successful product launch in company history--even more successful than the launch of original Tahitian Noni Juice in 1996. There is a worldwide demand for real, scientifically validated, bioactive solutions to today's health concerns. This new bioactive beverage seems to have fueled that demand.

Next month, TNI will begin shipping a new bioactive beverage--one that will change the industry. It contains more iridoids than any other product on the market--with double the iridoids of Extra, and quadruple the iridoids of TNI's Original Bioactive Beverage. John Wadsworth, president of TNI, stated, "If we knew in 1996 what we know now, we would have launched the company with this as our flagship product."

The anticipation has been palpable. Independent product consultants (IPCs) on every continent recognize the unique nature of this new product, and they're scrambling to get their hands on it as soon as possible. In February, TNI made this new product available for pre-order and the order lines were swamped. After just one week of pre-sales (even though the product name has not yet been released), IPCs have made this the most successful product launch in company history.

The significance of that fact cannot be overstated. In the United States, they sold out of the 2,000 promotional pre-orders in less than half a day. In Japan, the order lines were backed up for hours. In Russia, and parts of Europe, the sales staff had to work overtime to meet the needs of the customers in that area.

This new bioactive beverage will be available in April during ILC 2012. It's the first time in company history that it will be launching a product globally, in over 30 countries--all at the same time.

For more information about TNI's Bioactive Beverages, please go to www.tni.com .

About the Company

Tahitian Noni International (soon to be Morinda Bioactives in April) is a global, research-driven bioactive products company that was the first to introduce the health benefits of the noni plant--a bioactive-rich, adaptogenic plant, containing iridoid compounds--to the world outside of Tahiti. Tahitian Noni International is the leader in the discovery, development, manufacturing, and marketing of noni-based bioactive products including nutritional supplements, beauty, and weight loss lines. Headquartered in Provo, Utah, Tahitian Noni International is the worldwide leader in bioactive supplements.

SOURCE: Tahitian Noni International

Tahitian Noni International Andre Peterson, 801-234-1401 Director, Public Relations andrep@tni.com

Copyright Business Wire 2012

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