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Thursday, July 19, 2012

<b>Product Launch</b> - UK: Wells & Young's McEwan's Gold - Just Drinks

Author: | 16 July 2012

Wells & Young's McEwan’s Gold

Category - Beer, ale, draught, golden ale, 4% abv

Available – From next month

Location – UK, on-trade 

Price – Wholesale selling price of GBP113.22 (US$176.50) per nine-gallon firkin

Distribution - A number of distributors including Heineken, WTBS National Drink Distributors members and Wholesalers in Scotland and across the UK

Wells & Young's has lined up a limited Summer launch of a variant in its recently-purchased McEwan's beer brand in the UK. McEwan’s Gold will be the brand’s first golden ale in its 156-year history and will be available in the UK for the month of August.

Wells & Young’s acquired the McEwan's and Younger's beer brands from Heineken UK late last year.

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