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Thursday, July 19, 2012

Pernod Ricard's Ballantine's 40 Year Old

Pernod Ricard's Ballantine’s 40 Year Old

Category - Spirits, whisky, Scotch, blended, 43% abv

Available - Released in South Korea in March, Asia Duty Free in September, followed by other Asian markets

Location - Asia

Price - SRP US$7,000 per 70cl bottle

Pernod Ricard has launched  in the Asian travel retail market what it calls its “most aspirational Scotch whisky”.

Ballantine’s 40 Year Old is a blended Scotch that aims to tap in to the high-margin Asian whisky market, a spokesperson told just-drinks. Available in South Korea since March, the blend will go on sale in travel retail in the region in September, followed by other Asian markets.

One-hundred numbered bottles will be released every year, with a minimum asking price of US$7,000. Each bottle comes in a wooden cabinet and features an etching of the Ballantine’s crest. 

The Ballantine’s range sells about 70 million bottles a year worldwide, according to Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard. The Chivas Brothers' portfolio includes Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa and 100 Pipers. 

In May, Pernod committed GBP40m (US$62m) to Chivas Brothers to take advantage of rising demand in emerging markets.

View the original article here

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