Submitted by kevinsmith
Wed, 26 Nov 2008 In a recent survey conducted by Advertising Specialties Institute it has been revealed that out of all forms of advertising like print, radio and TV, the promotional products form of advertising is the one that gives maximum results. The promotional products are not only affordable but also much more effective. In fact there are several Promotional items that are much sought after by the customers as well as the marketing agencies.
There are many surveys that have concluded that the promotional products and promotional items are the most affordable and the most effective form of advertising when compared with the other media. The promotional products are quite able to catch the attention of the customer and thus result in better marketing results. The various surveys have indicated that the customer is better able to recognize the advertiser after receiving a promotional product. Apart from that, the likelihood that the customer would do business with the advertiser is greater, after he receives a promotional product. More over, it has been found that in quite a few cases the promotional items are kept for use by the customer as they find them useful. It has also been found that the impression of the advertiser is positive on the customer once he receives some kind of a promotional item.
Some of the most common promotional items include bags, caps, shirts and writing instruments.
One major reason that bellies the scope of marketing through promotional items is that it is the most economically viable form of advertising. Even if the economy is on the downward spiral the marketing agents can rely on this aspect of advertising. Advertising through promotional products require minimum budget and is thus advisable during leaner times.
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