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Wednesday, March 13, 2013

Product Launch Platform Daily Grommet Works with Fish Loving Entrepreneur to ... - PR Web (press release)

Lexington, MA (PRWEB) March 12, 2013

Daily Grommet, an online shopping site and product launch platform for innovative and undiscovered products is working with fish loving entrepreneur to feature NoClean Aquarium, a self-cleaning Betta Fish Tank.

David Turover and Craig Wenger pooled their knowledge of fish and physics to create the ultimate underwater environment: a self-cleaning aquarium that doesn’t have any plugs, batteries or filters to change.

David came up with a self-cleaning aquarium design because he was tired of the effort it took to keep his fish tanks clean. He teamed with fellow fish fan Craig, and the two friends got to work engineering a system that would allow fish to thrive while making maintenance quick and painless.

The result, dubbed the Self-Cleaning Betta Fish Tank, is a simple, minimalist environment that showcases the flowing fins and vibrant colors of Betta fish. Also known as “fighting fish,” Betta fish are hardy, low-maintenance and don’t require a filter or bubbler to oxygenate the water. All you need to create a healthy home for a Betta fish is the self-cleaning aquarium, rocks, water conditioner, food, plants (live or artificial), and optional LED lighting.

So how does it work? Aquarium waste naturally settles on the bottom of the tank and gets trapped in a special reservoir beneath the rocks. To remove the waste, simply pour in clean water. The clean water expels the waste up a tube and out of the aquarium (the nutrient-rich waste water can be used as fertilizer for house plants). You don’t have to remove the fish or plants from the aquarium to change the water, which is easier for you and less traumatic for the fish than conventional tank-cleaning methods. It’s minimal work for maximum underwater enjoyment.

About Daily Grommet
Daily Grommet is a highly curated online marketplace and launch platform for products of great utility, style or invention that haven’t hit the big-time yet. Daily Grommet seeks out these unique products, carefully tests them, and produces a video review of each one telling the story behind its creation. Daily Grommet is rooted in the philosophy of Citizen Commerce whereby regular people form the commerce experience by suggesting products that reflect their values and interests. Citizen Commerce turns the typical top down retailer approach sideways, encourages global product innovation from small producers, and satisfies the consumer’s need to know the stories behind and origins of favorite products. The company was also just named one of the hottest sites of 2013 by Internet Retailer. For more information, visit

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