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Friday, October 25, 2013

How to master the Pharma industry - patents

12 Hour MBA in Pharma

The 12 Hour MBA in Pharma is an entry-level course designed to bridge knowledge gaps. It is most useful to new entrants, senior managers needing a big picture refresher and professional advisors to the sector. Explore real-world lessons they don't teach you on the job, from the comfort of your desk.

In just 12 hours you will:
- Understand the scope and scale of the pharmaceutical industry
- Learn where value is created
- Follow a drug from molecule to profitable market
- Appreciate the constraints and requirements of the regulated healthcare marketplace
- Understand how drugs are promoted
- Be able to create a financial map of a typical pharmaceutical product launch
- Evaluate pharmaceutical company value drivers
- Have considered where the pharmaceutical industry is likely to go in the face of limited budgets and aging populations

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